Hi, I’m Loubna

A leadership coach, certified negotiator, and product & UX consultant. My work sits at the intersection of coaching, design thinking, negotiation, leadership, and organizational transformation.

I began my career in communication before entering the tech world as the founder of a startup, where I experienced firsthand the highs and lows of building something from the ground up. That early entrepreneurial journey shaped how I think about people, products, uncertainty, and decision-making.

I later moved from entrepreneurship into intrapreneurship, co-founding a new division within a tech agency and helping shift the company from a software development house into a more creative, human-centered problem-solving partner. As the founder of the design lab, I led multidisciplinary teams of designers and developers to create products that solved complex business challenges.

Over the years, I have worked with executives, product teams, banks, fintechs, and global organizations, including JP Morgan. Much of my recent work has focused on helping financial institutions improve their UX processes, strengthen product development, and navigate digital transformation through design thinking, lean, agile, and human-centered ways of working.

Earlier in my career, I was trained and mentored by design thinking leaders from Google and IDEO, and became one of the early Design Thinking practitioners in the Middle East. I facilitated workshops for NGOs, entrepreneurship programs, female empowerment initiatives, and refugee communities, always with the belief that innovation should not only serve business goals, but also improve people’s lives.

After years of leading teams and guiding organizations through change, I deepened my work through Leadership and Executive Coaching certifications from INSEAD, with a focus on organizational change, team psychodynamics, and advanced team coaching. Today, I work with leaders, teams, and individuals who are navigating complexity, transition, and moments of reinvention.

The REBOOT Method was born from this intersection of negotiation, coaching, leadership, design thinking, and personal transformation. After years of working with people through change, I noticed a recurring pattern: some of the most difficult negotiations are not the ones we have with others, but the ones we avoid having with ourselves.

Through my coaching practice, workshops, consulting work, and REBOOT programs, I help people and teams pause, reflect, realign, and make decisions with greater clarity and intention.

When I’m not coaching, consulting, or facilitating leadership conversations, you will likely find me sailing, exploring new places, or reflecting on what it means to be the right person in the right place.